ICL FOOD / FOOD

Evolving a global food brand

A global leader in functional ingredients, ICL Food wanted to maintain their robust presence in the competitive food industry – and grow it even further. Their brand image needed to remain powerful, with strong positioning across all global audiences and key market segments.

Deliverables: Advertising / Brand Audit / Brand Guide / Brand Launch / Brand Positioning / Brand Strategy / Brand Visuals / Copywriting / Digital Marketing Strategy / Educational Materials / eNewsletter / Event Branding / Event Marketing / Illustration / Infographics / Marketing Materials / Photography Art Direction / Presentation Materials / Signage & Environmental Graphics / Social Media Campaign / Tradeshow Graphics / Video & Motion Graphics / Website Design

Enrich has been a partner to ICL from the start, creating the group’s identity and industry-specific positioning for a global audience. ICL’s broad range of ingredients and functionalities are showcased in a new website and offerings are promoted through tradeshow presences worldwide.

Our team continues to maintain ICL’s cohesive branding and manage advertising in digital and print applications. ICL’s “Impacting Better Food” is emphasized through social media and advertising. In 2020, when tradeshow and events have gone virtual, videos have been a successful alternative to telling ICL’s brand story.