Articles with an enriched perspective.

Engaging Trade Show Visitors

Engaging Trade Show Visitors

We’ve all experienced the high-intensity visual and auditory nature of trade shows. Action-packed and crazy-busy, they remain a hugely viable opportunity for a company or product to stand out in a densely populated marketplace. Natural Products Expo West 2015 is exactly that type of event. Held at the Anaheim Convention Center, the show took place in early March, with more than 2,700 companies exhibiting and over 71,000 attendees. The world’s largest natural, organic and healthy products event is high-energy, and the spirit of innovation is alive and well. Exhibitors try to hit that excitement button — the one that makes a consumer try a brand, love it, and come back for more.

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Hub of Food Knowledge

Hub of Food Knowledge

National Geographic just wrapped up an 8-month-long initiative that “explores our complex relationship with what we eat and where our food comes from.” I’ve been following “The Future of Food,” because of National Geographic’s unique approach that ties together the cultural, social, environmental and economic impact of what we eat. The site is rich with daily food facts, great videos, articles, infographics and photo essays. Here are a few highlights.

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Quantum Wellness for 2015

Quantum Wellness for 2015

We recently came across several books from Kathy Freston. A bestselling author and renowned wellness expert, Kathy looks to share the peer-reviewed science behind plant-based eating, consulting specialists in medicine and nutrition. As a regular contributor to the Huffington Post, her books and website are packed with people’s success stories and clear answers from medical experts. She demonstrates that profound changes can happen through a gentle switch in food choices. We were intrigued and wanted to learn more about her journey.

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Curating Your Visual Story

Curating Your Visual Story

A recent article in Fast Company magazine, titled “The Photo Economy,” noted that Facebook processes 350 million photos every day.Posts with imagery generate more than twice the comments of text updates. The article states, “If the current trends are any indication, the big money will shift into three categories — storytelling, shopping (integration of products and photos) and storage (photo archives and organization).” If you have a good message to share, then your business can take some pointers from the innovations in the storytelling category.

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A Foundation for Success: The Importance of a Good Business Plan

A Foundation for Success: The Importance of a Good Business Plan

When a house is built, the strength of its foundation is key. This is the anchor that supports the entire structure, preventing it from blowing away and holding it strong and steady despite potentially changing climates and conditions.

You wouldn’t think of building a house without putting that essential first layer into place, would you? Well, the same is true if you’ve got a great idea and want to promote your product or service to the rest of the world. One of the first things you’ll need to do is lay a foundation for your enterprise — a strong business plan.

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Nutrition and Medicine Meet in San Diego

Nutrition and Medicine Meet in San Diego

Designing the website for the International Plant-Based Nutrition Healthcare Conference spoke to the heart of what we believe in at Enrich: educating people about healthy lifestyles. The synergy began when we first met Susan Benigas, the founder of the Plantrician Project — our shared vision grew from there. We attended PBNHC because, for us, plant-based eating has touched both our professional and personal lives. The fact that whole food, plant-based nutrition has finally piqued the medical field’s attention is such great news. Imagine the impact when more physicians and medical practitioners integrate this powerful information into their practices!

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Supporting Healthy Lives Worldwide

Supporting Healthy Lives Worldwide

Like many of you, Gretchen has followed Bill Gates over the past 25 years with curiosity and awe — as he built the Microsoft empire, his high-tech, high-art home on Lake Washington and his thoughtful legacy. When he retired in 2008, at age 52, to focus on his philanthropic passions with wife Melinda, we were more intrigued, particularly with their global vaccination, immunization and AIDS work. 

While visiting Seattle recently, a friend recommended the Bill & Melinda Gates Foundation Visitor Center, a new landmark located under the Space Needle, as a must-see. She was right, it was a truly inspiring experience.

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