Articles with an enriched perspective.

Look at branding, design and business from our expert viewpoint.

Good Causes Need Great Design

Good Causes Need Great Design

A recent study revealed an interesting fact — that an affiliation with a cause is more important to the millennial generation than to any previous generation. This influential group shows a preference for companies that support causes, even if it means paying more for a product. It's no surprise that this generation of cause-enthusiasts will take action. Take a look at this talented group of UMSL seniors in Gretchen's class who identified cause-based topics for their senior capstone projects.

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Creating a Memorable Conference

Creating a Memorable Conference

Conferences are important in the professional world because they allow like-minded people with common interest in a subject matter to gather. Experts share groundbreaking information with one another, and with interested audience members. This creates an educational platform that, when paired with a compelling agenda, transforms attendees into inspired and empowered participants. Through web design and event branding, Enrich co-sponsored two amazing conferences that demonstrated how smart planning and organization expand the reach of an important event. 

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Promoting Physical Mobility

Promoting Physical Mobility

We take the freedom to walk and move around as a given in our everyday lives. But what if it hurt to just get out of bed? How depressing would it be to be kept homebound — and unable to perform simple tasks because of debilitating pain and immobile joints? We are quickly becoming a nation of the disabled — with shocking rates of obesity, crippling arthritis and lack of physical activity. Gretchen recently attended a powerful event called “Movement is Life” — and learned about a group that is focusing on health disparities in African American and Hispanic women.

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Best Business Blogs

Best Business Blogs

In both our business and personal lives, we’re constantly looking for words of wisdom, encouragement and inspiration. Great content offers just that — it can spark new ideas, inspire creativity and even provide helpful tips for daily practice. At Enrich, we believe that by following the blogs of successful business leaders, we can gain insight into their thought processes and business strategy — giving us great nuggets to improve ourselves, our studio, and our community. For fresh insight and a creative boost, we invite you to explore some of our favorites.

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Engaging Trade Show Visitors

Engaging Trade Show Visitors

We’ve all experienced the high-intensity visual and auditory nature of trade shows. Action-packed and crazy-busy, they remain a hugely viable opportunity for a company or product to stand out in a densely populated marketplace. Natural Products Expo West 2015 is exactly that type of event. Held at the Anaheim Convention Center, the show took place in early March, with more than 2,700 companies exhibiting and over 71,000 attendees. The world’s largest natural, organic and healthy products event is high-energy, and the spirit of innovation is alive and well. Exhibitors try to hit that excitement button — the one that makes a consumer try a brand, love it, and come back for more.

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Hub of Food Knowledge

Hub of Food Knowledge

National Geographic just wrapped up an 8-month-long initiative that “explores our complex relationship with what we eat and where our food comes from.” I’ve been following “The Future of Food,” because of National Geographic’s unique approach that ties together the cultural, social, environmental and economic impact of what we eat. The site is rich with daily food facts, great videos, articles, infographics and photo essays. Here are a few highlights.

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Quantum Wellness

Quantum Wellness

We recently came across several books from Kathy Freston. A bestselling author and renowned wellness expert, Kathy looks to share the peer-reviewed science behind plant-based eating, consulting specialists in medicine and nutrition. As a regular contributor to the Huffington Post, her books and website are packed with people’s success stories and clear answers from medical experts. She demonstrates that profound changes can happen through a gentle switch in food choices. We were intrigued and wanted to learn more about her journey.

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A Foundation for Success: The Importance of a Good Business Plan

A Foundation for Success: The Importance of a Good Business Plan

When a house is built, the strength of its foundation is key. This is the anchor that supports the entire structure, preventing it from blowing away and holding it strong and steady despite potentially changing climates and conditions.

You wouldn’t think of building a house without putting that essential first layer into place, would you? Well, the same is true if you’ve got a great idea and want to promote your product or service to the rest of the world. One of the first things you’ll need to do is lay a foundation for your enterprise — a strong business plan.

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Nutrition and Medicine Meet in San Diego

Nutrition and Medicine Meet in San Diego

Designing the website for the International Plant-Based Nutrition Healthcare Conference spoke to the heart of what we believe in at Enrich: educating people about healthy lifestyles. The synergy began when we first met Susan Benigas, the founder of the Plantrician Project — our shared vision grew from there. We attended PBNHC because, for us, plant-based eating has touched both our professional and personal lives. The fact that whole food, plant-based nutrition has finally piqued the medical field’s attention is such great news. Imagine the impact when more physicians and medical practitioners integrate this powerful information into their practices!

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Supporting Healthy Lives Worldwide

Supporting Healthy Lives Worldwide

Like many of you, Gretchen has followed Bill Gates over the past 25 years with curiosity and awe — as he built the Microsoft empire, his high-tech, high-art home on Lake Washington and his thoughtful legacy. When he retired in 2008, at age 52, to focus on his philanthropic passions with wife Melinda, we were more intrigued, particularly with their global vaccination, immunization and AIDS work. 

While visiting Seattle recently, a friend recommended the Bill & Melinda Gates Foundation Visitor Center, a new landmark located under the Space Needle, as a must-see. She was right, it was a truly inspiring experience.

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Tend Your Garden. Tend Your Health.

Tend Your Garden. Tend Your Health.

One of the things we most look forward to in the spring is visiting the garden center and nursery. We practically count the days down until we can see the plants stocked outside with their welcoming blooms. It’s all just so exciting — and we suspect that more than a few people around us share the sentiment. Getting our hands into the dirt just makes us feel good. It’s relaxing and soothing. But we didn’t think much further than that — when in fact, a lot of natural chemical processes happen within our body the moment our hands dig into the soil.

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Meet the Esselstyn Family

Meet the Esselstyn Family

We want to introduce you to one dynamic, authentic family. They live each day of their lives with joy, energy, and a commitment to not only take care of their own health, but to empower thousands of others to do the same. Meet the Esselstyn family. They were a complete inspiration to Gretchen and her partner, Eric, during the Engine 2 Retreat they attended in Phoenix.

Here’s the lowdown on what the powerful father, mother, son and daughter team bring to the table.

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Spotted: Fresh Brands of 2014

Spotted: Fresh Brands of 2014

Think the healthy food and product movement is a fad? Think again. With growth predicted to reach $226B by 2018, it’s a societal shift that’s not likely to shrink anytime soon. The focus on healthier lifestyles has created explosive growth in the niche and we saw it firsthand at the 2014 Natural Products ExpoWest in Anaheim. Over 2,600 companies were represented and the convention center was packed with entrepreneurs bringing healthy and innovative ideas to the market. We were blown away by the fantastic products branded in fresh and creative ways — we’d like to share our top 10 favorites with you.

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Clinton Believes Health Matters

Clinton Believes Health Matters

If you’re following what Bill Clinton is up to these days, you know that after facing cardiovascular disease, he’s completely changed how he eats. I was impressed by a 2013 AARP article that talked about his decision to become a vegan and follow a healthier way of life, now for almost 4 years.

Each person’s individual choice to be healthy is a smart move, but what Clinton has embraced is even more remarkable — he wants to add wellness into every generation. One way he’s doing this is by addressing America’s obesity epidemic through the Clinton Foundation.

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Color & Well-being

Color & Well-being

When it's cold out and after the holidays, it seems everyone gets the winter blues. The skies are generally gray and the grass is certainly not green in most places. Believe it or not, your mood and well-being are affected by your environment. 

 

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