PLANT POWERED METRO NEW YORK / COMMUNITY, PLANT-BASED

Planting healthy roots in NYC

Plant Powered Metro New York seeks to spark change in their local community by highlighting the power of plant-based foods and raising awareness about this type of nutrition. Their goal is to create a supportive network that shares knowledge and empowers others to make lifestyle changes for better health. While key components of their messaging were already in place, they needed to cross socioeconomic and language barriers and connect with the greatest number of individuals.

Deliverables: Brand Audit / Brand Positioning / Copywriting / Logo / Website Design

Our team analyzed how this powerhouse group was interacting with others, including the language and tools they were using. Based on findings, we made suggestions to fine tune their language and the materials that they put out for public consumption. A common message echoes throughout all communication – that plant-based eating is for everyone. Mission and vision now accurately reflect the powerful creed that this group operates within.

These changes were applied across the board, updating the website, social media and developing informational materials.