A century of flavor, reimagined for industry.
BECK FLAVORS / FOOD
In an industry where food formulators need clear, fast access to technical information, Beck Flavors – a 120+ year-old, custom flavor house serving food and beverage brands – found that its website was burying the content that turns visitors into customers. The company needed a site that matched how formulators identify, evaluate, and adopt ingredients – one that truly showcased Beck’s collaborative approach, flavor portfolio, and history of technical excellence.
Translating custom flavor expertise into a digital sales tool.
Starting with navigation, Enrich designed a modern persistent menu that stays visible throughout the full website, making it easy for visitors to find technical data. Targeted callouts highlight selected flavors, while dedicated links invite visitors to access detailed information cards. A prominent homepage banner gives the marketing team space to feature the annual Flavor of the Year, tying the site directly to Beck’s ongoing innovation and thought leadership.
Working closely with the marketing team, Enrich designed and developed a 28-plus page WordPress website built to increase traffic, generate new leads, and deepen engagement with the customers Beck Flavors already serves. Just as importantly, the new template gives Beck’s internal team the control they need to update the site as their flavor lineup evolves, without relying on outside support.
The updated structure and content transform Beck’s deep technical portfolio into a practical tool that formulators can use, reinforcing their longstanding role as a strategic partner to food and beverage brands bringing food to market.
