CENTER FOR PLANT-BASED LIVING / COMMUNITY, PLANT-BASED
Bringing a dream to life
Known as STL Veg Girl, Caryn Dugan had a vision — to create the nation’s first plant-based nutrition, culinary and lifestyle education center. She created the Center for Plant Based Living to help people learn about the irrefutable health benefits of a plant-based diet — how to start, how to maintain, and how to teach others.
Deliverables: Logo / Strategy & Positioning / Website Content / Signage
2019 / Graphic Design USA / Health & Wellness Award Winner
PHOTO CREDIT: Let’s Create Space
Enrich guided strategy and created a unique mark – one that sparks curiosity. The final logo feels welcoming, inviting visitors into a center that feels like a home kitchen where they can learn new skills to improve their health. Other brand assets include signage, supporting imagery, the website wireframe and descriptor language that expresses Caryn’s story and programs.
PHOTO CREDIT: Feast Magazine
