COACHING
Get the help you need with Enriched Coaching.
We recognize that some individuals and organizations are just starting out and trying to establish a few critical tools. Others may be slightly further along the road, wondering if they’re on the right track for growth. That’s why we created the Enriched Coaching programs! Six distinct tracks to give you the support you need, whether your business is still in concept, or you’re already building your loyal following.
Setting a Foundation for Your Brand and Business
Are you a health practitioner who is opening your own practice? Do you have a new product or service that you want to bring to market? Are you a non-profit with a new program that will benefit your community?
Enrich has been building successful brands — and businesses — in the healthy food, wellness, and community space for over 20 years. We have the expertise to help you turn your idea into something tangible. Together, we’ll create a starting point for your new business and the core elements of your brand by defining your products or services. Our team will help you pinpoint exactly who your ideal audience is, and craft language that brings the two together. We’ll show you how to tell your unique story in an authentic way, to create a powerful connection with the people you’re trying to reach.
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Session 1: Developing your WHY and clarifying your vision
Session 2: Identifying your audience, your differentiators, and your services
Session 3: Building your language and business strategy
Each session is one-hour and includes ‘homework’ that will be reviewed upon completion, with feedback given. -
A powerful way to describe your business, products, and services
The ability to stand apart from your competition through your unique WHY
A clear definition of who you’re trying to reach — with targeted language to engage these individuals
A strategy for offering your products and services, including how they can work together
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$895
Developing a Framework for Your Website
Do you need to create a website and aren’t sure where to start? Do you know how to organize your content for maximum engagement? Is your current website outdated and you’re ready for the next version?
Enrich has been building impactful websites for the healthy food, wellness, and community space for over 20 years. We know what it takes to create a winning website — one where visitors can find the information they are looking for and engage with you.
Together, we’ll develop the framework for your website that showcases who you are and what you have to offer. We’ll discuss the information you plan to share, assess its impact, and make strategic recommendations on how best to guide visitors through your site. This roadmap will empower you to build a site that gets the attention of your visitors and puts them on the path to choosing your product or service.
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Session 1: Identifying your content and creating your navigation
Session 2: Refining the language, flow, and your calls-to-action
Session 3: Identifying your design preferences and laying the groundwork.
Session 4: Choosing your URL and launch plan
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A navigation strategy and a solid framework for your website, up to 5-pages
A clear idea of what content to include, organized into an outline
Insight into programs that you may potentially integrate (EMR, lead gen, etc)
Feedback on content for your 3 most important pages, Home, About, and 1 program or product page (This includes language and tone)
Support to identify your design preferences
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$1495
Creating a Marketing Plan for Your Unique Business
Just started your business and want to raise its visibility? Do you want to introduce new products and services to your audience — and beyond? Are you wondering what’s the best way to engage with your loyal customers and patients?
Enrich has been helping clients in the healthy food, wellness, and community space successfully market their products and services for over 20 years. Our team excels at creating marketing strategies that raise awareness and impel action.
Let’s develop a solid marketing plan that reflects your unique business model. We’ll start by confirming who you’re trying to reach, their behaviors, and the language that resonates with these individuals. Next, we’ll assess your current efforts, including what’s working and what may be falling flat. Together, we’ll identify marketing tactics that have demonstrated success within your market, your audience, and your community. The result is a finely tuned roadmap to expand awareness of your products and services, one that fits within your capabilities and your budget.
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Session 1: Confirming your audience, goals, and current efforts
Session 2: Developing the marketing message that appeals to your audience
Session 3: Identifying approaches and channels that make sense for your business
Session 4: Mapping it all out to create a tactical plan.
Each session is one-hour and includes ‘homework’ that will be reviewed upon completion, with feedback given.
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A detailed profile of your ideal audience(s),
Language that directly connects with these individuals.
A solid marketing plan to highlight your business through:
Social media
Web
In-person events
Referral networks.
The framework for a content calendar
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$1850
Raising Your Visibility on LinkedIn
Does your LinkedIn profile truly reflect your expertise and unique value? Are you ready to create meaningful connections and conversations? What should you share when you post?
Raise your visibility on the #1 professional network by communicating your unique value, sparking conversations that lead to collaboration, and amplifying your voice on LinkedIn. Whether you want to expand your network for new professional opportunities or educate your peers, you’ll gain practical tools, targeted feedback, and actionable insights to ensure that your expertise resonates and your reach grows.
Together, we’ll set meaningful LinkedIn goals, refine your professional story, and build a profile that showcases your unique achievements and strengths. You’ll gain a fresh understanding of how the algorithms influence your presence on the network. With clear insights into what to share and when, you can confidently create authentic engagement and expand your network with clarity and purpose.
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Session 1: Assessing your profile to identify areas of growth
Session 2: Developing a powerful way to describe yourself
Session 3: Developing a content plan and engaging on the platform
Session 4: Learning to review the analytics
Each session is 1 hour long and includes targeted follow-up exercises, which we’ll review together.
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A refined LinkedIn profile that accurately reflects your experience
The confidence to actively engage and build your network
A clear plan to leverage LinkedIn for professional growth
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$975
Evaluating Your Current Marketing
Not sure how your brand and website are working for you? Want to improve your connection with potential patients and customers, but not sure how? Have trouble explaining your product or service to the people you hoped would love it most? Expanding into a new market or audience?
Once you’ve built your brand and created your marketing materials, you expect them to stand on their own and offer a good representation of everything you do. After a reasonable amount of time has passed though, it’s important to step back and objectively assess which elements might not be working as hard to represent you as they once did.
We’ll perform a general audit of the tools that you’re using to promote your business and make suggestions for how they might be optimized to support your goal of growing your practice and maximizing opportunities. Our team will also offer suggestions for any new elements we feel would be impactful to grow your audience connection and your reach.
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Session 1: Initial consultation
Session 2: Enrich review and development of recommendations
Session 3: Discussion of findings and suggestions
Each session is one-hour and includes ‘homework’ that will be reviewed upon completion, with feedback given.
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During the process, we’ll review your brand and website including:
How effectively your website design and content promote your message
Your current branding, messaging, targeted language, and calls-to-action — and how they engage your audience
How clearly your differentiation and value come through — why your product or service is the perfect choice
Overall impressions and flow of your website, including the design and all elements that compel a site visitor to stay and learn more
Your marketing opportunities and audience engagement, including:
How you’re using social media to build your community (Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok)
The tools you use to connect with clients and prospective customers (drip marketing)
Any presentation and/or sales materials
The process you follow to identify and recruit customers
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$1950
Marketing Strategy Mentorship
Want to talk through marketing opportunities and challenges as they arise? Looking for expert input on your current strategy? Need feedback on website updates, or a program/product you’re conceptualizing?
Get answers to your questions, break through your challenges, and gain confidence in your next steps. We apply our deep expertise in marketing and branding for the plant-based, lifestyle medicine, and community-focused niches to offer a fresh perspective to whatever situation or opportunity you may be presented with.
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Brainstorming, if needed
Feedback on existing efforts
Strategy creation
Any follow-up steps that result from our conversations, including further research.
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$300/month