Why Enrich?

Why Enrich?

by Gretchen Schisla

 

As Schisla Design Studio turns 10, we’re taking advantage of this milestone to make some meaningful changes. Starting with our name. Allow me to introduce Enrich.

Our current clients are passionate about the products and services they provide — products that help people live better lives. This fuels our fire, enriches us, and in turn allows us to give back. For us, it makes perfect sense to continue this kind of work — and we want to do even more.

The word enrich is defined as “adding greater value or significance to” and “making finer in quality.” At Enrich, we want to help customers make better choices and create a better quality of life. We are committed to helping companies in the food and wellness industries succeed and enrich the lives of others. It’s a personal mission of mine — and also one that we all share at our firm.

My Story

Today, nearly everyone I know is helping an aging or sick parent in some way. In the past few years, a big part of my own life has been helping my parents cope with “preventable” lifestyle diseases. When they were younger, in the prime of their lives, they were so busy raising our family, they didn’t always make the best choices for their own health and well-being, which severely impacted their quality of life later on. This past year, my mom lost a 12-year struggle with COPD (Chronic Obstructive Pulmonary Disease). My dad is managing diabetes at the age of 81, preparing healthy meals and caring for himself.

Diabetes, heart disease, cancer and high stress levels continue to escalate. As we all work hard every day to achieve productive and enjoyable lives, we too easily fall into the fast-paced world we live in. We don't take the time to care for ourselves — much less achieve optimum health and fitness. As I age, I see how critical it is to make choices that impact my health and well-being in a positive way. And as I strive to maintain wellness in my own life, I’m passionate about devoting my time at Enrich to serving clients whose work touches these areas.

Why Focus on Food and Wellness?

Quite simply, wellness affects all of us. We all strive to achieve greater balance and a better quality of life.

The concept of wellness was first introduced in 1961 by Dr. Halbert Dunn. It is defined as “a lifestyle approach for realizing your best possibilities for well-being.” How you eat, manage stress, engage with the medical system, treat your body and perceive the world around you — these are all aspects of this lifestyle approach. Sure, this is something we all want, but why can’t we seem to attain it?

By supporting clients who create products and services devoted to food, wellness and quality of life, I believe we can make an impact with each other, our community and our world.

Businesses need help in a variety of ways: they may be developing a new food product that offers less sugar or sodium. They might be a local restaurant that promotes food to table, for freshness and ultimately better nutrition. They could be an organization that wants to get the word out about cancer or diabetes support. A human resources department might be in charge of an internal wellness program to educate and motivate employees about the benefits of regular exercise, for example, by sponsoring a 10k run. Whatever the goal, our firm transforms brands — to ultimately enrich businesses, customers and communities.