Back in January, we were approached by Susan Benigas, Executive Director and Co-Founder of The Plantrician Project, to redesign the website for The International Plant-Based Nutrition Healthcare Conference. Susan and her team had created the initial website themselves and the 2013 inaugural conference was a great success, with over 200 physicians from around the world participating. Because the organization wished to attract even more attendees, they recognized that the site needed to communicate and function more efficiently.
The goal of this amazing conference is to educate, equip and empower the world’s physicians and healthcare practitioners about the power of plant-based nutrition. Sessions presented by widely-acclaimed faculty offer compelling resources that attendees can, in turn, use to inform and inspire their patients and clients to adopt an optimal, whole food, plant-based dietary lifestyle.
Last year, we rebranded STLVegGIrl, and a new website remained on her wish list. Caryn Dugan created her previous website with GoDaddy, but it wasn’t easy to make edits (she had to ask them to do it) and it looked dated. It was time for a change plus the new site needed to reflect her updated brand.
At Enrich, we believe everyone should have the ability to manage content on their own website and we wanted to give STLVegGIrl this power. Boy, does she have it now — she can upload her plant-based recipes, television spots — even her blog is incorporated. Her new website is a tool that’s easy-to-use and she can spend more time doing what she does best — creating great food and inspiring people everywhere with her simple mission: a plant on every plate.