Many of us don’t want to take time to unravel the thought contained in a paragraph of text. We often want to “get it” right away, or we move on. When an idea is presented in a visual format that’s easy to understand, it will sink in faster. As designers, our role is to make the complicated clear, the old new, and the scholarly relatable.
The American College of Lifestyle Medicine
An infographic organizes complex information visually, to help us comprehend a concept more efficiently. Colors, shapes and typography help keep us interested in the topic, for quick comprehension.
Lifestyle medicine has been practiced for over 30 years, but it is still a subject that is new to many people, including those in the medical community. The research exists, but there isn’t one source that brings all the aspects of lifestyle medicine into one at-a-glance guide.
The American College of Lifestyle Medicine (ACLM) asked Enrich to define this area of medicine in a concise, easy-to-understand way that would resonate with multiple audiences, from physicians to patients. An infographic was the perfect tool!
We began by defining lifestyle medicine in a clear, succinct way. To highlight the six core competencies (nutrition, exercise, tobacco and alcohol cessation, stress management, sleep and healthy relationships), we created bright, eye-catching icons to accompany the text.
On the second page, bold headlines, playful illustrations, icons, bullets and well-organized text create a visual hierarchy that further defines each area of focus and allows the reader to quickly learn about lifestyle medicine.
The completed infographic can be printed on demand and used as a poster in doctor’s waiting rooms, at conferences or it can be shared via social media to reach a much broader audience.
Whether it’s a self-published text or an in-depth medical history, successful books require a compelling design that builds the visual narrative and engages the reader. For the 256-page book on the history of Barnes-Jewish Hospital, we wanted to design a publication that people would pick up and read.
At the time when Barnes and Jewish Hospitals merged in 1996, each institution brought nearly a century of exceptional care and remarkable medical achievements — with a huge impact on health. For this significant and complex story, we wanted to shine a light on little-known historical details and highlight interesting images and artifacts.
A book of this magnitude required balance and collaboration. We focused on balancing the story of these prestigious hospitals as well as the amount of text and image. Thanks to a committed team of client, author, designer, editor, archivist and printer working together for 3 years, the history of Barnes-Jewish Hospital is now well documented and preserved for the future.
It was an honor to work with managing editor, Steve Kohler, and the entire team. We’re excited to share the results of our work with you.