Books that will inspire you.

Pick up a great read to enrich yourself and your business.

Big Magic: Creative Living Beyond Fear / Elizabeth Gilbert

Big Magic: Creative Living Beyond Fear / Elizabeth Gilbert

Inspirational writer and speaker, Elizabeth Gilbert brings personal insights and memorable quotes to describe creativity in a unique way. She shares interesting stories about moments in your life where serendipitous things happen that spark creativity, even when you don’t know where the next step will lead.

The Art of Communicating / Thich Nhat Hanh

The Art of Communicating / Thich Nhat Hanh

Celebrated religious leader and Zen master Thich Nhat Hanh eloquently explains how to become a better communicator by learning how to be a better listener. He says: “With iPhones, Internet, complexities of modern living, we all have challenges to keep communication meaningful, and the best way to do it is by taking it all back to mindfulness.”

The Art of Client Service / Robert Solomon

The Art of Client Service / Robert Solomon

With the excess of sales and marketing books out there, this one is a treasure for explaining account management and service from the client’s perspective — in a straightforward and humorous way. The tips and rules cover both successes and failures and gets agencies out of the “it’s not about me” mode.

Brand Against the Machine / John Morgan

Brand Against the Machine / John Morgan

John Morgan believes “you must engage your audience and win their business by giving more and selling less.” He discusses how most marketing is unwanted and unwelcomed, and suggests 7 branding triggers. These include defining your position as the go-to authority in your industry, producing valuable content that attracts your audience and promoting yourself without pestering people. He notes: “If your personality and character are authentic, people will relate to you.”

Positioning: The Battle for Your Mind / Al Ries & Jack Trout

Positioning: The Battle for Your Mind / Al Ries & Jack Trout

A timeless introduction into the concept of positioning, a buzzword we hear every day. Rich with case studies and examples from leading corporations, it addresses naming, repositioning and how companies strive to stand out in an overcrowded marketplace of products and over stimulation by media.

The Power of Nice / Linda Kaplan Thaler & Robin Koval

The Power of Nice / Linda Kaplan Thaler & Robin Koval

It’s so easy to get lost in the day-to-day grind that sometimes we forget to indulge in a simple luxury — being nice. This short read does a great job reminding us of the truth behind the old adage “you catch more flies with honey than with vinegar.” Taking those few seconds to be kind really pays off by not only helping you to achieve greater business success but also by helping you to be a happier person overall.

Start Something That Matters / Blake Mycoskie

Start Something That Matters / Blake Mycoskie

Have you ever had the urge to create something that leaves the world in a better place? Mycoskie had that moment — he’s the founder of TOMS Shoes and the author of this book. He offers nuggets of wisdom and inspiration to those seeking to follow in his footsteps and make their difference in the world. He walks readers through how he created the TOMS enterprise, how it gives back with every shoe purchase and how other well-known brands have come to be successful.

Start Something That Matters website
Start With Why / Simon Sinek

Start With Why / Simon Sinek

Sinek believes companies should not lead with WHAT they make, or HOW they think they are different. What sets companies like Apple apart, is that they start with WHY. Apple says: “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly.” Check out his TedTalk on this subject.

View Simon’s inspiring Ted Talk to learn more.
Story Branding /  Jim Signorelli

Story Branding / Jim Signorelli

Jim Signorelli believes that story telling and other right-brain skills are becoming more important – as technology takes over many of our left-brain skills. StoryBranding is his process to help us know brands the way stories help us know characters. His workbook explains the 6 “Cs” of the story branding process, chapter reviews and helpful exercises.

The Strategic Designer / David Holston

The Strategic Designer / David Holston

This book is an essential read for both client and designer. It articulates what the designer brings to the table in a clear way, and exactly what the client can expect from this business partner: through process, managing complexity, creating differentiation and outcome measurement.

The Tipping Point / Malcolm Gladwell

The Tipping Point / Malcolm Gladwell

Do you ever think about the impact one small action can have, something we think of as insignificant can transform itself into a life-changing event or movement? This book examines that exact moment and helps define both why and how it actually happens. Learning how to identify the ‘Tipping Point’ can spell success for a product, service or brand, regardless of industry.