Creating a transparently delicious brand


FLAVOR PRODUCERS / FOOD

As experts in a market where many flavor companies claim, ‘natural and organic,’ Flavor Producers wanted their image to reflect their experience and build greater awareness for their powerful legacy in today’s marketplace.

Reimagining how the world experiences natural and organic flavor.

Flavor Producers needed distinctive, customized tools that helped customers explore new ways to engage with the brand and its flavors. Enrich responded with a refreshed identity that reimagines the entire brand language and strengthens Flavor Producers’ position as a North American leader in natural and organic flavors.

A newly launched website features the Flavor Selector, an interactive tool that lets visitors create their own flavor and request a sample. The brand rollout has been met with strong praise and has been extended across a range of applications—from small pull-up banners for intimate tradeshows to large-scale exhibits at SupplySide West, Expo West, and IFT.

The 2022 expansion of the Sharonville, OH, facility offered another opportunity to showcase the bold, vibrant graphics and reinforce Flavor Producers’ commitment to innovation and Transparently Delicious flavors.

Glass jar with blueberry jam layered beneath yogurt and topped with fresh blueberries, representing fruit and dairy flavors.
Orange-flavored granola bar with visible oats and citrus glaze representing bright, natural flavor ingredients.
Subtle gray leaf graphic used as a decorative brand accent.
Fresh sliced oranges arranged to highlight vibrant citrus flavor and natural ingredients.
Transparently Delicious’ trademarked brand tagline.
Brand color palette with colors named Basil, Limeade, Lavender, Blueberry, and other flavor-inspired tones.
iPad displaying the Flavor Producers website with a custom flavor selector tool for exploring ingredients
Business card design with a peach and kiwi split graphic representing blended fruit flavors.
Flavor Producers business card with a smoky oak-and-pear split fruit graphic from the brand visual system.
Flavor Producers business card featuring a split cucumber and mangosteen graphic.
FP brand monogram graphic with citrus-inspired design element.
Complete homepage design showing layout, navigation, and featured brand visuals for Flavor Producers.
Split graphic using pomegranate and watermelon.
Brand guide showcasing Flavor Producers visual identity, including logos, color palette, typography, and ingredient photography.
Flat-style strawberry icon used in Flavor Producers branded graphics.
Minimal citrus icon representing fruit flavor in the brand visual system.
Social media post highlighting Flavor Producers fruit flavors with colorful fruit imagery.
Social media graphic promoting Flavor Producers brand with ‘Transparently Delicious’ tagline and ingredient-inspired visuals.
Graphic announcing Flavor Producers at an upcoming tradeshow with branded visuals and event information.