Improving quality of live.
SIMPLYTHICK / HEALTH
Over 6 million people live with dysphagia, a swallowing disorder that requires them to thicken their foods and beverages to eat and drink safely. SimplyThick makes it possible for these individuals to enjoy a variety of textures with greater ease and confidence.
Improving quality of life, one carefully designed detail at a time.
Since its launch, SimplyThick has needed a brand identity capable of scaling alongside the company’s growth – attracting consumers, clearly articulating product benefits, and supporting the people who rely on it most.
Enrich developed the brand’s core visual language, carrying it across packaging, marketing materials, advertising, and a redesigned digital platform for customers and care teams.
Beyond core branding, Enrich helps bring key educational tools to life – including a resource library with mixing directions, order forms, and brochures aligned with standards established by the International Dysphagia Diet Standardization Initiative (IDDSI). Each June, Enrich supports SimplyThick’s social media awareness campaign spotlighting dysphagia – a swallowing disorder that affects 1 in 25 adults in the U.S. annually – helping more people understand both the condition and solutions available to manage it.
In 2023, SimplyThick released the first IDDSI-compliant cookbook in the U.S., featuring a color-coded system that makes it easy for users to identify recipes based on thickness level.
Distributing over 150 million servings per year across bottles and packets, this integrated brand platform reinforces SimplyThick’s role in improving safety and quality of life for those living with dysphagia, while supporting continued year-over-year growth.
