PHYSICIANS ASSOCIATION FOR NUTRITION (PAN) / COMMUNITY
Building a platform for nutrition advocacy.
The Physicians Association for Nutrition (PAN International) advances nutrition education and evidence-based care around the globe, but its website wasn’t doing justice to the scale of its work. The organization needed a digital home to raise awareness of its global impact and make it easy for visitors to explore programs, access resources, and make donations.
Connecting a global mission with its audience.
Enrich audited the existing sitemap and analytics to understand where visitors were getting lost, then built a streamlined structure that provides clear paths to understanding PAN International’s global impact, key initiatives, and ways to get involved. Redirects were carefully implemented to avoid broken links. Refined language and positioning now communicate the organization’s mission more clearly, supported by an updated SEO strategy that connects with a broader audience.
To extend the visual identity, a full graphic system was created to support PANCO, the organization’s platform for its network of local chapters. Custom banners, icons, a landing page hero banner, and a host template give each chapter a cohesive, professional presence.
Following launch, Enrich has refined analytics tracking, completed an SEO and schema review, and resolved UX issues behind elevated bounce rates. A multilingual browsing solution allows visitors to explore the site in their own language while strengthening search visibility across every version.
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