SIMPLYTHICK / HEALTH, FOOD
Improving quality of life
Food and beverage thickener is a necessity for the over 6 million people who have a swallowing disorder called dysphagia. For those on a dysphagia diet, SimplyThick makes different textures of foods and liquids easier and safer to swallow.
Deliverables: Advertising / Book Design / Brand Strategy / Brand Visuals / Business Cards / Educational Materials / Illustration / Infographics / Logo / Marketing Materials / Packaging / Tradeshow Graphics / Website Design
From its initial launch, SimplyThick has always needed one thing – a brand that would grow with the company, attracting consumers and articulating the benefits of their products for those who need it most. Hundreds of millions of carefully designed packets and packaging are distributed each day across the U.S. and in Canada.
SimplyThick provides customers with an expansive resource library, including mixing directions, order forms and brochures following standards set by the International Dysphagia Diet Standardization Initiative (IDDSI).
Every June, SimplyThick launches a promotional campaign, using social media to bring awareness to Dysphagia – a swallowing disorder that affects 1 in 25 adults in the U.S. annually.
In 2023, SimplyThick released the very first IDDSI-compliant cookbook in the US. Enrich helped to create a modern layout including a color coded system to help users locate recipes based on thickness.
