Promoting a movement to change the world.
REDUCETARIAN FOUNDATION / COMMUNITY
The Reducetarian Foundation isn’t just an organization – it’s a movement to create health, protect the environment, and spare farm animals from cruelty – by encouraging people to reduce the amount of animal-based products in their diet. Reducetarian was ready to expand its image as an organization with a vision for the future. Their important message needed to come through clearly across their many initiatives, including awareness campaigns, community outreach, several books and an annual summit.
Turning a message into a movement.
Enrich developed a strong core identity and messaging, inviting people to join the movement to reduce consumption of animal products. Infographics translate the impact of food choices into clear, sharable visuals. Enrich also reimagined, redesigned, and launched a refreshed website that conveys the mission and the many ways people can get involved, whether it’s through summit attendance, watching a documentary, purchasing a book, or taking part in the ongoing programs that extend the reach of the foundation.
Reducetarian Summit attendance has grown by 150%, year after year with clear communication of purpose and goals largely credited for the momentum. Event theming and signage, presentation elements, and sponsorship materials work together to create a cohesive, welcoming environment for attendees and partners alike while promotional items extend that experience beyond the event itself.
Social media campaigns and ongoing event marketing expand the audience with every summit, allowing the organization’s mission to spread far and wide.
