Making whole food, plant-based easy.
WFPB + ME / HEALTH
Developed as a passion project by the Enrich team, WFPB+ME (Whole Food Plant Based Made Easy) provides health practitioners with user-friendly tools that educate patients about the lifesaving benefits of nutrition, empowering them to take charge of their health through plant-based eating.
Turning complex nutrition science into everyday action.
Enrich built a friendly, vibrant brand for WFPB+ME to welcome patients exploring the benefits of whole food, plant-based nutrition. Colorful illustrations and infographics simplify complex research into accessible content that dispels common myths and provides practical tools and carefully curated recipes. A complementary poster series extends the brand directly into practitioner offices, offering thought-provoking messages to spark conversation.
To make these tools widely accessible, Enrich designed an e-commerce website where full WFPB+ME kits, posters, and books can be purchased. Ongoing e-newsletters and social media content – featuring regular recipes, material updates, and evidence-based research – keep the program active across Instagram, Facebook, X, LinkedIn, and Pinterest.
Together, the brand, publications, and digital platform give health practitioners a turnkey toolkit to translate nutrition science into lasting behavior change – extending WFPB+ME’s mission far beyond the office of any single doctor.
