ROOTED SANTA BARBARA / COMMUNITY, PLANT-BASED

A brand identity that embraces community

Rooted Santa Barbara provides their community with the tools, resources and support to discover optimal health through plant-based nutrition. Energetically sharing a message about the power of chronic disease prevention, the initiative needed a brand image to match.

Deliverables: Brand Guide / Brand Launch / Brand Positioning / Brand Visuals / Copywriting / Educational Materials / Illustration / Logo / Marketing Materials

In collaboration with organization founders, Beth Skidmore and Emma Malina, Enrich developed powerful master positioning that not only motivates people to get involved, but also positions this truly special organization to stand apart from non-profit competition in their area.

Incorporating a color palette, program icons and descriptors into the materials establishes the programs and creates a cohesive brand style for inclusion on the website.