ROOTLY WELLNESS / PLANT-BASED, HEALTH

Empowering health, one bite at a time

Following on the heels of a successful launch of Rootberry (plant-based meals to-go), Rootly Wellness targets better health, one bite at a time. Made up of local physicians and nutritionists, Rootly’s approach isn’t an all or nothing, instead they focus on small, lifestyle changes that eventually lead to lifetime of good health.

Deliverables: Logo / Brand Positioning & Tagline / Brand Visuals / Website / EMR Platform Implementation / Print Materials / Launch Strategy / Social Media Campaign / Post Graphics & Messaging

Enrich created several graphic solutions including refined brand visuals and bold positioning statements. The final logo is a simple, typeset solution using a unique typeface and a subtle nod to it’s plant-based roots.

Rootly Wellness wanted a website that was bright, colorful and easy to navigate that drives visitors to sign-up for free 15-minute sessions. Using fun descriptive language around the Rootly’s core principles and program offerings, the website is able to engage each user no matter their stage of health.

Similar to the website, Rootly’s social media presence is filled with bright colors and encouraging statements to help users take the first step towards better health.