WFPB+ME / PLANT-BASED, HEALTH

Making whole food, plant-based easy

Developed as a passion project by the Enrich team, WFPB+ME (Whole Food, Plant-Based Made Easy) provides health practitioners with user-friendly tools that educate patients about the lifesaving benefits of nutrition and empower them to take charge of their health through plant-based nutrition.  The program needed powerful brand image to capture attention and strong strategy to translate complicated medical information into easily understood terms.

Deliverables: Advertising / Book Design / Brand Guide / Brand Launch / Brand Positioning / Brand Strategy / Brand Visuals / Copywriting / Digital Marketing Strategy / Digital Publication Design / E-Commerce / eNewsletter / Educational Materials / Illustration / Infographics / Logo / Marketing Materials / Packaging / Publication Design / Social Media Campaign / Website Design

A friendly brand welcomes all with its vibrant visual approach and colorful illustrations. Data from leading researchers and authorities is distilled into content easily understood at all reading comprehension levels. Infographics simplify complicated details and dispel common myths, while tools and carefully curated recipes encourage the recipient to take the first step.

To capture attention, a colorful poster series was created offering thought-provoking messages and additional insight into whole food, plant-based nutrition.

Full WFPB+ME kits, posters and sets of books can be purchased directly using WFPB’s eCommerce website (www.wfpbandme.com).

Material updates, recipes and links to current evidence-based research are regularly shared across all social media platforms including Twitter, Instagram, Facebook, LinkedIn and Pinterest.