DR. MICHAEL KLAPER / PLANT-BASED, HEALTH

Enabling a luminary to shine bright

Dr. Michael Klaper is recognized as a leader in the advancement of whole food plant-based nutrition. He’s a luminary in the field who inspires younger practitioners to choose a healthier path for their patients. This important role needed to be reinforced in a way that allows him to share his articles and videos with patients and clinicians more directly. He also wanted to build support for the foundation that will change the future of healthcare.

Deliverables: Brand Positioning / Brand Strategy / Brand Visuals / Copywriting / Digital Marketing Strategy / eNewsletter / Illustration / Website Design

Strong positioning and a new website allow Dr. Klaper to be honored and fuel the growth of his foundation. Clear website navigation highlights his accomplishments and shares his wisdom through articles, videos and links.

This new recognition has empowered Dr. Klaper to change the way that future health practitioners treat their patients by teaching them about plant-based nutrition. Directed launch strategy and outreach materials for Moving Medicine Forward have led to large-scale support for Dr. Klaper’s efforts and allowed him to develop his signature Masterclass.