Once you’ve launched a business, product, or service, you hold your breath and wait to see how it will be received by your audience. Will it hit home with the people you want to reach? And most importantly, will they feel moved to make a purchase?

“Healthy.” The term is applied throughout the food industry. As marketers, it’s important to use the right terminology. Whether it’s an ingredient or a finished product, we must tell a story that connects with the end-user to drive not only initial purchase, but also repurchase behavior.

It’s absolutely critical that we create the time to build – and participate in – community. Without it, our lives, our businesses, and our brands cannot be truly healthy or successful.

Meet five trailblazers in Lifestyle Medicine and Food As Medicine who are leading the way to create a brighter health future for us all. 

Community is an essential part of a healthy self. It’s what makes us feel connected and an integral part of lifestyle medicine. And at its core, community allows us to learn from each other.

After being virtual for the past two years, the IFT Expo is back! Everyone was especially hungry to hear about the latest innovations in food science!

When was the last time you allowed yourself to pursue something you were passionate about? Trusted your intuition enough to follow your dreams—and devoted resources to making them a reality?

The #5 food containers produced by Anchor Packaging are resuable and recyclable, but consumers needed guidance on what to do with their used containers.

Basic reading and comprehension skills are a fundamental right of every person. While we may take it for granted that everyone understands what they read – that’s often not the case.

As Enrich celebrates 20 years in business, we feel enormously privileged to do just that. We’re feeling a bit nostalgic as we look back and want to share our story.

Ever since Eric Flug, MD discovered the science of nutrition and its connection to chronic illness, he has advocated for plant-based nutrition within his pediatric practice.

Can we imagine a new way of promoting products, solidifying relationships, generating leads and driving sales without tradeshows? Now’s the time to let go of predictable practices!

Dr. Michael Klaper is a client that we love! We recently talked with him about plant-based products and his grassroots effort to change how nutrition is taught in medical schools.

Your website is ready but your work isn’t done. There are additional steps you’ll need to take if you really want it to be a success and maximize your investment.

One of the most exciting things you’ll do is create a new website. But don’t bypass your chance to introduce your business by just 'going live.'

Many of our clients are entrepreneurs, creating exciting new ventures based on a dream. When I read about Rachel Burns, a financial consultant turned artisan ice cream maker, I was inspired to share her story.

How do you develop a program that motivates people to participate and helps them to make changes in their lifestyle?

Let’s say you have an idea that you believe will change people’s lives, but you’re having a tough time getting them interested.