Start your tradeshow planning with clear goals in mind. Are you seeking greater brand awareness, expanded distribution, innovation partners, or sales growth? While sales may be top of mind, the tradeshow experience is about much more than transactions. It’s about positioning your brand as an innovator, both now and in the future.

Sales growth is the lifeblood of any business. But even with a rising demand for plant-based formulations, advanced food technologies, and growing pressure for transparency and sustainability, some food ingredient teams are falling short.

Once you’ve launched a business, product, or service, you hold your breath and wait to see how it will be received by your audience. Will it hit home with the people you want to reach? And most importantly, will they feel moved to make a purchase?

“Healthy.” The term is applied throughout the food industry. As marketers, it’s important to use the right terminology. Whether it’s an ingredient or a finished product, we must tell a story that connects with the end-user to drive not only initial purchase, but also repurchase behavior.

After being virtual for the past two years, the IFT Expo is back! Everyone was especially hungry to hear about the latest innovations in food science!

As Enrich celebrates 20 years in business, we feel enormously privileged to do just that. We’re feeling a bit nostalgic as we look back and want to share our story.

Can we imagine a new way of promoting products, solidifying relationships, generating leads and driving sales without tradeshows? Now’s the time to let go of predictable practices!

Many of our clients are entrepreneurs, creating exciting new ventures based on a dream. When I read about Rachel Burns, a financial consultant turned artisan ice cream maker, I was inspired to share her story.

These days, it’s really popular for a startup to “do good.” But 19 years ago, it was far less common to create a product and build a company just to make people’s lives better.

If there was any doubt, all you have to do is check out the success of the Plant Based World Conference & Expo.

Wondering just how much impact your packaging has on the retail shelf and more importantly, on the customer's attention? Is it helping, or hurting, the sales of your product?