Once you’ve launched a business, product, or service, you hold your breath and wait to see how it will be received by your audience. Will it hit home with the people you want to reach? And most importantly, will they feel moved to make a purchase?

“Healthy.” The term is applied throughout the food industry. As marketers, it’s important to use the right terminology. Whether it’s an ingredient or a finished product, we must tell a story that connects with the end-user to drive not only initial purchase, but also repurchase behavior.

Community is an essential part of a healthy self. It’s what makes us feel connected and an integral part of lifestyle medicine. And at its core, community allows us to learn from each other.

After being virtual for the past two years, the IFT Expo is back! Everyone was especially hungry to hear about the latest innovations in food science!

When was the last time you allowed yourself to pursue something you were passionate about? Trusted your intuition enough to follow your dreams—and devoted resources to making them a reality?

Basic reading and comprehension skills are a fundamental right of every person. While we may take it for granted that everyone understands what they read – that’s often not the case.

As Enrich celebrates 20 years in business, we feel enormously privileged to do just that. We’re feeling a bit nostalgic as we look back and want to share our story.

Ever since Eric Flug, MD discovered the science of nutrition and its connection to chronic illness, he has advocated for plant-based nutrition within his pediatric practice.

Dr. Michael Klaper is a client that we love! We recently talked with him about plant-based products and his grassroots effort to change how nutrition is taught in medical schools.

How do you develop a program that motivates people to participate and helps them to make changes in their lifestyle?

Let’s say you have an idea that you believe will change people’s lives, but you’re having a tough time getting them interested.

These days, it’s really popular for a startup to “do good.” But 19 years ago, it was far less common to create a product and build a company just to make people’s lives better.

Our client and friend, Caryn Dugan, is one of the most optimistic and tenacious individuals we’ve ever met. Caryn is all about being the first to bring plant-based to a larger community.

Unsung heroes are all around us right now. We each have people who touch our lives in ways we never expect. Colleen Cannon is one of those people in my life.

Our personal and professional lives have blended together more than they ever have before. While working from home and accepting new boundaries — we seek balance, productivity, happiness and calm.

How often do you visit a website that’s cluttered — and more importantly, how long do you stay? Creating a strong focal point and clear visual hierarchy are keys to a successful web page, every time.

When I heard about a new movement called ‘Reducetarianism’ earlier this year, I was eager to learn about the energetic organization that’s expanding on ‘Meatless Monday.’

I take the freedom to walk and move around as a given in my everyday life. But what if it hurt to just get out of bed? How depressing would it be to be kept homebound and unable to perform simple tasks?