MY PLANT-BASED MD / PLANT-BASED, HEALTH

Discovering purpose

Ever since Eric Flug, MD discovered the connection between nutrition and chronic illness, he has advocated for plant-based nutrition within his pediatric practice. After practicing pediatrics for 43 years and navigating the effects of the pandemic, transitioning to a new business where he could champion whole food, plant-based nutrition became a driving force.

Deliverables: Brand Guide / Brand Launch / Brand Positioning / Brand Visuals / Business Cards / Copywriting / Illustration / Logo / Social Media / Website Design

Enrich created a fun, colorful brand that is friendly and approachable using simple icons and vibrant photography to highlight elements of both plant-based nutrition and lifestyle medicine.

The website (myplantbasedmd.com) uses a friendly, approachable tone that positions Dr. Flug as an expert and a resource for those looking to learn more about plant-based nutrition. The website also allows patients to book appointments for both family and individual services.